{"id":554815,"date":"2023-03-13T09:40:00","date_gmt":"2023-03-13T08:40:00","guid":{"rendered":"https:\/\/www.samoens.com\/marie-louise-cognacq-jay-une-destinee-exceptionnelle-pour-une-septimontaine\/"},"modified":"2023-03-13T09:48:00","modified_gmt":"2023-03-13T08:48:00","slug":"marie-louise-cognacq-jay-an-exceptional-destiny-for-a-septimontaine","status":"publish","type":"post","link":"https:\/\/www.samoens.com\/en\/marie-louise-cognacq-jay-an-exceptional-destiny-for-a-septimontaine\/","title":{"rendered":"Marie-Louise Cognacq-Ja\u00ff, an exceptional destiny for a Septimontaine"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

On 1 July 1838, a young girl named Marie-Louise was born in the small village of Samo\u00ebns. Far from the hustle and bustle of the capital, she grew up raising goats before leaving at the age of 16 for the adventure of a lifetime. Far from suspecting her destiny, Marie-Louise founded one of the most famous department stores, La Samaritaine, without ever forgetting her native region.<\/h2>\n

A childhood in Samo\u00ebns, on the borders of Haute-Savoie<\/h2>\n

Marie-Louise Cognacq-Ja\u00ff was born in the heart of the hamlet of Villard in Samo\u00ebns, in the former Duchy of Savoy, on 1 July 1838. Born into a modest family of 8 children, her father and grandfather being bricklayers, Marie-Louise kept goats on the mound of the present botanical garden during her adolescence. At the age of 16, like many young Savoyards at the time, she was sent to Paris to find work. As a saleswoman in the “La Nouvelle H\u00e9lo\u00efse” shop, she met her future husband, Ernest Cognacq. Originally from Saint-Martin de R\u00e9, on the island of the same name, he too became a salesman in the same shop in 1856. After losing touch with each other for fifteen years, Ernest, who had opened a small business called “La Samaritaine<\/a>“, proposed to Marie-Louise, then the first saleswoman in the clothing department of the “Bon March\u00e9”.[\/vc_column_text][vc_single_image image=”542048″ img_size=”2000×700″ alignment=”center” css=”.vc_custom_1627655558572{margin-bottom: 0px !important;}”][vc_column_text]<\/p>\n

La Samaritaine, the famous shop of the Cognacq-Ja\u00ff couple<\/h2>\n

After marrying on 17 January 1872, the couple devoted their entire lives to their shop, even working 14 hours a day. The success of “La Samaritaine” was not long in coming, their rise was prodigious, transforming this small shop into a veritable sales empire. In 1970, a century after the purchase of the first premises, it had 4 buildings, a mail order company, gigantic warehouses, 8,000 employees and more than 50,000 m2 of shelves in 1925.<\/p>\n

This success, although dazzling, did not make the couple forget their childhood and their social concerns, which were as important as the development of their shop at that time. As early as 1914, the company gave half of its capital to the employees and gave them 65% of the profits each year. The other half of the capital belongs to the couple’s foundation, Cognacq-Ja\u00ff, founded in 1916, to enable them to finance social works and enrich the heritage of Samo\u00ebns<\/a> among other things.[\/vc_column_text][vc_column_text]<\/p>\n

Marie-Louise Cognacq-Ja\u00ff, the Good Samaritan of Samo\u00ebns<\/h2>\n

The native of Samo\u00ebns, although expatriated to Paris, never forgot the small village where she was born. Marie-Louise created a mountain garden<\/a> on the very spot where she kept her goats and turned it into a real haven of peace, which was inaugurated on 3 September 1906. On the day of this inauguration, she gave the garden to the commune, which is assisted in its management by the National Museum of Natural History and the Cognacq-Ja\u00ff Foundation. Designed by the Geneva architect Jules Allemand, the Ja\u00ffsinia garden required two years of work and the know-how of 200 workers to create a 3.7 hectare garden. Classified as a Remarkable Garden of France, it is now scientifically managed by the National Museum of Natural History and has a laboratory open to scientists. In 1916, Marie-Louise and Ernest Cognacq-Ja\u00ff created a foundation working in the social sector. Since its creation, this foundation’s mission has been to support charitable works with the creation of a maternity hospital, an old people’s home, a nursery taking care of employees’ children, an orphanage, holiday camps at the sea or in the mountains for employees’ children, a museum or a house for a doctor in Samo\u00ebns.[\/vc_column_text][vc_column_text]<\/p>\n

In Samo\u00ebns, in the footsteps of Marie-Louise Cognacq-Ja\u00ff<\/h2>\n

Today, Samo\u00ebns offers you the opportunity to discover the life of Marie-Louise Cognacq-Ja\u00ff and her works by walking through the paths of the Ja\u00ffsinia garden and contemplating more than 5,000 plants and flowers from the mountainous areas of the five continents. This green setting, crossed by a mountain stream and a waterfall, will make you appreciate the jewels of the region and its surrounding landscapes. The ruined castle of La Tornalta, in the heart of the garden, and its 18th century chapel, are a must-see during your walk through this haven of peace<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”1320″ img_size=”374×1000″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1309″ img_size=”400×600″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”535490″ img_size=”600×600″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

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PRACTICAL INFORMATION<\/h2>\n

Botanical Garden<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Garden open from 01\/05 to 30\/11, every day.<\/strong><\/p>\n

From 8am to 12pm and from 1.30pm to 7pm.<\/strong><\/p>\n

Closed in winter due to snow.<\/p>\n

Free access<\/p>\n

 <\/p>\n

For more information:<\/p>\n

Alpine Botanical Garden “La Ja\u00ffsinia”<\/strong><\/p>\n

Tel: +33 (0)4 50 34 49 86<\/p>\n

Mail :christian.chauplannaz@mnhn.fr<\/a><\/p>\n

 <\/p>\n

Find us and contact us easily!<\/h3>\n

Samo\u00ebns Tourist Office<\/p>\n

66, place de l\u2019Office de Tourisme – <\/span>74340 SAMO\u00cbNS<\/span><\/p>\n

Tel : +33 (0)4 50 34 40 28<\/span><\/p>\n

Mail : <\/span>infos@samoens.com<\/span><\/a><\/p>\n

Open every day from 9am to 12pm and from 2.30pm to 6.30pm<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Tout commence en 1838 dans le duch\u00e9 de Savoie \u00e0 Samo\u00ebns, bien loin de l\u2019agitation parisienne o\u00f9 Marie-Louise Cognacq-Ja\u00ff nait dans une famille nombreuse. \u00c0 15 ans, elle part pour Paris sans imaginer le destin qui l\u2019attend. Avec son mari Ernest, qu\u2019elle rencontre dans un des premiers grands magasins, elle va cr\u00e9er l\u2019empire commercial de La Samaritaine sans jamais oublier ses terres natales, son enfance dans une famille modeste et ses d\u00e9buts en tant qu\u2019employ\u00e9e au Bon March\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,5222],"tags":[],"class_list":["post-554815","post","type-post","status-publish","format-standard","hentry","category-heritage","category-histoire-de-samoens-en"],"acf":[],"yoast_head":"\nMarie-Louise Cognacq-Ja\u00ff, une Septimontaine au grand destin<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019incroyable vie et destin\u00e9e de Marie-Louise Cognacq-Ja\u00ff, jeune fille n\u00e9e \u00e0 Samo\u00ebns qui fut \u00e0 l'origine de la cr\u00e9ation de 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